Creating a website for an Australian business can be a daunting task. With so many different factors to consider, it’s important to make sure that you’re covering all your bases to ensure your website is not only functional but also meets the needs of your target audience. Here are ten things to consider before creating a website for an Australian business:
Purpose: Before you start designing your website, you need to determine its purpose. Is it to showcase your products or services? Is it to generate leads? Or is it to provide information to your audience? Once you have a clear understanding of your website’s purpose, you can create a website that caters to your audience’s needs.
Domain name: Choose a domain name that’s easy to remember, reflects your business name or brand, and is available for registration. Also, make sure that it’s easy to spell and doesn’t contain any hyphens or numbers.
Hosting: Choose a reliable hosting provider that offers fast loading times and excellent uptime rates. This ensures that your website is always accessible to your audience, which is crucial for building trust and credibility. If you don’t already have hosting, you can subscribe to our Website Hosting and Support plan and we’ll host your website on our Cloud platform to ensure great results.
Content management system (CMS): Choose a CMS that’s easy to use and offers the functionality you need. We work exclusively with WordPress for businesses because it’s easy to use and offers a wide range of features.
You will also need to provide the text and visual content that you’d like to have displayed on your website. This could include:
- information about who you are, what services you provide, who you service and where you are located
- contact information so that site visitors can easily reach out
- short biographies of you and your team with optional portrait photos
- examples of projects you’ve delivered
- hints, tips, articles and answers to Frequently Asked Questions
Mobile responsiveness: With more and more people accessing the internet on their mobile devices, it’s essential to have a website that’s mobile-responsive. This means that your website is optimised for viewing on smaller screens and is easy to navigate on mobile devices. We will ensure that your website looks great on large desktop computers, laptops, tablets and phones.
User experience (UX): The user experience is critical for your website’s success. Make sure that your website is easy to navigate, has clear call-to-actions, and provides a seamless user experience. Having the most dynamic-looking site might be fun for you, but if your visitors can’t find what they are looking for quickly, they will go somewhere else.
SEO: Search engine optimisation (SEO) is essential for improving your website’s visibility in search engine results pages. Make sure that your website is optimised for keywords related to your business or industry. This is something we will do for you based on the content you provide.
Security: Website security is crucial for protecting your business and your customers’ data. Make sure that your website is secure and uses HTTPS encryption. This is technical stuff that we will do for you.
Analytics: Analytics helps you track your website’s performance and provides valuable insights into your audience’s behaviour. We can set this up on your website to track important metrics such as traffic, bounce rates, and conversion rates.
Legal compliance: Finally, make sure that your website complies with Australian laws and regulations. This includes GDPR, data protection, and privacy laws. Again, we can set this up for you if you haven’t already engaged the services of a legal professional.
In conclusion, creating a website for an Australian business requires careful consideration of various factors. By focusing on the above ten things, you can create a website that’s not only functional but also meets the needs of your target audience while ensuring legal compliance and security.