Most business websites have a goal of generating leads from potential customers. So it makes sense to create a frictionless path so they can do so via the method that suits them best.
When was the last time you reviewed what channels of contact you offer on your site?
Your preferred method might not suit your target client. At the time of writing I have a main call to action on the desktop version of my website that encourages people to make a booking. This button is connected to my Acuity Scheduling account which displays days and times when I’m available.
Clients can choose a suit day/time for them. While this works well, some people simply want to call right now to ask questions and get advice. For this reason, I also show a ‘Call Now’ action with my phone number that is clickable on mobile devices.
This two-pronged approach only works effectively if you are prepared to answer the phone when people call so make sure you follow through with your offer. ‘Call Now’ means you ‘Answer Now’.
What should be included on your ‘Contact’ page?
It’s common practice for site visitors to view your Contact page last as they have made the decision to touch base with you. It’s critical that this page display all the options you offer so people can choose their preferred method. Here are few things that should be on your Contact page:
- Your company name.
- Physical address when appropriate.
- Telephone phone number(s) including after-hours if applicable.
- Business email address.
- Contact form with send via email button.
- Appointment scheduling button (if part of your offering).
- Social media platforms (see do’s and don’ts section below).
If you don’t already have a ‘Contact’ page, finish reading this article then get cracking on having one created.
Do’s and don’ts for your Contact page.
- Don’t try to be fancy with a page title . . . call it ‘Contact’ or ‘Contact Us’ and make sure it is prominent in your main navigation section. Consider adding it to your footer section as well.
- Don’t display incorrect information. Check regularly to make sure everything is up-to-date.
- Don’t just have a blank page with an impersonal contact form with”Send” button.
- Don’t display links to your social media accounts if you don’t want to be contacted there. Many people live on Facebook, Twitter, Instagram et al this days and are more than willing to drop a public message to you. If this is fine with you make sure you are actively monitoring these platforms and respond accordingly.
- Do include a map or directions to your place of business if appropriate.
- Do make sure the page looks and behaves correctly on mobile devices. Forms are harder to complete on phones so keep them simple and test to make sure the send button works.
If you have any questions about this topic or your business website in general please feel to get in contact.