Save Time Spent Answering the Same Old Questions.
Save time you and your team spend handling everyday enquiries from existing potential customers.
We suggest to business operators that they implement a good FAQ page on their websites. It can be a very powerful tool. In addition to helping establish your expertise, it can boost your online sales, keep your customers satisfied and even push up your website on Google results. It’s important to mention that not all businesses will need one. Don’t think that you have to have a FAQ page if your business is obvious or customer questions are limited to specific interactions.
But simply adding a FAQ page brimming with miscellaneous information about your business won’t do the trick. To create a page that really answers your clients’ questions and improves your sales takes a bit of planning and know-how.
We’ve learned a few things over the years about how to create an awesome FAQ page – here are 5 ways.
One – They save you time (and money).
Just adding this single page to your website can save you time and money. When written and organised well, a FAQ page should do exactly what it says – answer questions that your customers frequently ask. You should also add questions that you don’t want customers to ask. This is your chance to get ahead of the game. When visitors can read important information directly on your site, they won’t bother you and your team with unnecessary or repetitive phone calls and emails. This will free up time to focus on running your business. And time, of course, is money.
Two – They make it easy for customers to find what they need.
Make sure your FAQ page is easy to navigate so visitors can easily find what they are looking for. Consider which questions are truly most helpful to your clients and not only those that you personally think are most important. Write the answers in simple language that is easy for potential customers to understand. Avoid technical language, jargon or unnecessary details.
A good FAQ page should be easily scanned, so visitors immediately access the questions that are relevant to their issues. When designing your page, we like to display the questions and only reveal the answers once the question is clicked. This avoids showing too much text at any given time. Make the answers as brief as possible while ensuring the question is adequately addressed.
Three – They position you as an expert in your field.
Your FAQ page is a great place to present yourself as an expert in your industry/market. Customers prefer to work with professionals, so this added value will increase the likelihood that visitors will buy from you. While potential customers may initially have more trouble trusting an online business, a good FAQ page can make all the difference by establishing your legitimacy.
It’s essential to make sure that all the information on your FAQ page is correct and up to date. Avoid including variables that may change over time. For example avoid adding prices into questions as these can become out-of-date very quickly. This reduces your look of professionalism and causes confusion.
Four – They improve your sales.
Ever heard of the term “conversion rate”? A great FAQ page can actually increase the percentage of visitors on your site who do whatever it is that you want them to do on your site. This could be to buy at your online shop, visit your blog or contact you in the way that best suits them. Once you’ve earned your customers’ trust, they are far more likely to buy.
To increase your conversion rate, make it easy for visitors to take action directly from the FAQ page. Link each answer and the entire FAQ page back to your Home Page, Contact Page or Online Shop. When designing the page, keep in mind that you don’t want the FAQ page to be the last page that a potential client visits on your site; you want to encourage them to click on other pages and lead them as quickly as possible to buy.
Five – They can boost your Search Engine rankings (SEO).
FAQ pages are very helpful in getting your website to show up on Google. Search engines scan your website for key phrases to understand what your business and website are about. When writing the questions and answers on your FAQ page, use keywords and phrases about your business. This will help Google understand what type of business you are so they can rank your website appropriately in relevant searches.