Scalene Group feature

Project feature: Scalene Group

Scalene Group is a Melbourne-based company that enables retailers worldwide to use analytics for profit growth. They have deep retail experience and data analytics expertise that is highly sought after. Among their product and service offerings are:

Space Management

  • Space measurement and data management
  • Optimisation of store space allocations
  • Space management process design
  • Network evaluation and planning
  • Store format development

Range Management

  • Product selection tools
  • Range and assortment management
  • Range review process design
  • Reporting and performance tracking

Customer Insights

  • Customer profiling
  • Store and customer clustering
  • Offer personalisation and localisation
  • Customer performance reporting

Operating Model Optimisation

  • Inventory planning and product allocation
  • Pricing and promotions strategy
  • Markdown and clearance optimisation
  • Direct product profitability

The Brief

The startup business wanted to create a digital presence that established them as a professional brand that was ready to undertake consultation with bricks and mortar retailers as well as online merchants. They were keen to clearly outline their service offering, industry credentials and an easy to understand explanation of how their process flows. Along with the essential privacy and terms of service information, they also needed a streamlined way for potential clients to contact them for more information.

The Approach

The goal of the website was to provide enough trustworthy information about Scalene’s services for potential clients to recognise them as a good fit for their business and make contact for a consultation. The website needed to be professional-looking, informative without overdoing written text and supported by good-quality and relevant imagery.

The Result

The website solution delivered is now helping Scalene Group establish themselves in their industry, capture client leads and move them through their process towards successful partnerships with retailers and online sales organisations.

Visit the  Scalene Group site.