Local Business Marketing

4 Steps to Google My Business

Google My Business explained. Anyone in business selling products or services have probably tried many ways to attract traffic to their websites.  This includes via hits from the various search engines. ‘Page Rank’ particularly from the Google algorithm are impacted by various paid strategies.  These include Pay Per Click (PPC) campaigns and social media campaigns via

5 Things to Help Facebook Search Find Your Biz

How to make sure you’re found on Facebook search. Heard about Facebook Search? It’s true that Google reigns supreme with over 95% of the online search market. However social media giant, Facebook are actively making changes to grab their slice of the action. Yet despite the potential, Facebook hadn’t in recent years been able to effectively

5 Ways to Save Time With FAQs

Save Time Spent Answering the Same Old Questions. Save time you and your team spend handling everyday enquiries from existing potential customers. We suggest to business operators that they implement a good FAQ page on their websites.  It can be a very powerful tool. In addition to helping establish your expertise, it can boost your

7 Call To Action Goals

A call to action (CTA) on a webpage is intended to coax a click.   Common examples of CTA are: buttons banners text Once clicked, the code behind the element starts moving the clicker down a (hopefully) carefully constructed conversion funnel so that it results in the completion of the intended action.   The premise of

7 Cyber Security Tips for Business

Cyber security continues to be a major consideration for businesses who are more and more relying on online activity. It is important you keep all your business and client information secure. If your data is lost or compromised, it can be very difficult or very costly to recover it. The Australian Tax Office (ATO) have

7 Social Proof Website Examples

Using feedback from your existing customers Social proof from your current customers helps when potential customers are researching you online. They’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let

Business Blog Guidelines

What should you write for your business blog?  Business Blog publishing essentially needs to be interesting and relevant to your audience but also needs to be well structured and easy to consume. Grabbing attention and ensuring readers get to the end and follow through on your desired action are two goals for all online articles. 

Contact page considerations

Most business websites have a goal of generating leads from potential customers. So it makes sense to create a frictionless path so they can do so via the method that suits them best.

Customer Reviews and why you need them

Today’s consumers are increasingly relying on reviews to make decisions about the products and services they are thinking about purchasing. Local business owners are aware that positive online reviews are great for their business but perhaps not the extent. 92% of consumers rely on reviews when making a local buying decision. 88% of buyers trust

Every Website Should Have a Blog Right?

Should every website have a blog? Well maybe not if the time, effort and expense put into it fails to result in meeting your website goals.  The chances that your blog will stand out from the rest is unlikely but that alone doesn’t mean you should decide against blogging. Personal blogs are one thing but

Google My Business

Google My Business is Here and it’s free ! Anyone in business selling products or services have probably tried many ways to attract traffic to their websites.  This includes via hits from the various search engines. ‘Page Rank’ particularly from the Google algorithm are impacted by various paid strategies.  These include Pay Per Click (PPC) campaigns

HTTPS Explained

HTTPS (Hypertext Transfer Protocol Secure) secures the connection to the website you are visiting. No doubt you’ve seen this online. Take a look at the address bar in the browser and find the lock icon on the left side. If the lock is closed then the connection is secure. If it’s open or is there

Keyword mistakes to avoid

Keyword mistakes can be avoided with a bit of knowledge Getting your website found online continues to be a major challenge for businesses. Search Engine Optimisation is a dark-art and most people either don’t have the time or the interest to do it right. Constantly changing algorithms add to the frustration but there are some golden

Leave your SEO to Yoast

On-page SEO – Why we use Yoast on all our client websites. From time to time we like to provide a peek behind the curtain in our web development shop by shining a light on the tools we use to build great websites for small businesses. We generally use WordPress for various reasons including how

Negative Review Response Plan

Getting a negative review need not be the end of the world. Online customer reviews are very important for local businesses. Reviews display what other people, your customers, think of your product or services. If you respond to reviews, you show potential customers that you care about their opinion. It also makes your business stand out

Online bookings for local business

Online bookings trend continues. Last year we published an article about the trend of small businesses integrating online bookings into their websites.  Back then there were many options to choose from and now there are even more. Wading through each one to make a choice is difficult and time-consuming. Although many small business operators agree

SEO for Shakespeare

Wherefore art thou Romeo? If Shakespeare had a website and wanted people to find his works he, like all of us online business-people would have to understand Search Engine Optimisation (SEO). At the heart of being found online is ‘Keyword research’ which is a catchall term for the activities you undertake to create a good

Social Media Marketing Tactics

Businesses with a social media marketing plan get a big head start. 1. Join your professional peers on LinkedIn. Social media marketing over time has seen LinkedIn become a key online business-to-business channel. Now having a diverse community, LinkedIn offers huge marketing opportunities. Tactics range from simple conversations all the way through to direct marketing

Social sharing – 3 golden rules

Social sharing is here to stay. Social media platforms will come and go over time. However people are social creatures and love to tell their friends (and in some case families) what they are up to. Social media is great for marketers, but should your business join in the fun? Everyone online knows that social

Towards Mobility

The Internet is abuzz with facts and figures purporting that the world is moving inexorably towards mobility.  So what is the real story? Well if you believe Google’s mobile path to purchase report which surveyed 950 consumers in the USA across 9 different verticals then the statement is true. The study included Apparel & Beauty, Restaurants, Food &

Using Customer Questions

There’s a range of benefits of asking your customers questions. For example, you can use feedback to further improve your customer experience and product development. But you can also ask your customers questions online and monitor their feedback, to improve your lead generation. Google launched a Questions & Answers feature that integrates with Google My Business.

Who Have You Designed Your Website For?

Know your Audience. Building a website is a very personal thing and that means there are many traps you can fall into. A couple of potential problems are either developing the site for yourself or perhaps even worse is to develop it for everybody.  Who have you designed your site for? The most important consideration

Things to consider when marketing your local business include device mobility factors, SEO considerations, content, and customer feedback.

On this page you’ll see hints and tips and guides on what you need to have in place when you are building a new website (for marketing) or are about to embark on a website refresh.

Andrew