Small Business News and Articles

ATO support for small business

ATO Support Resources

I’m from the Tax office and I’m here to help. While not always a statement met with confidence, small business operators can benefit from the assistance the team from the Australian Taxation Office (ATO) have on offer. Do you want to learn more about tax basics, good record-keeping and employer essentials? Would you like to

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Customer questions

Using Customer Questions

There’s a range of benefits of asking your customers questions. For example, you can use feedback to further improve your customer experience and product development. But you can also ask your customers questions online and monitor their feedback, to improve your lead generation. Google has recently launched a Questions & Answers feature that integrates with Google

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Social media marketing

Social Media Marketing Tactics

Businesses with a social media marketing plan get a big head start. 1. Join your professional peers on LinkedIn. Social media marketing over time has seen LinkedIn become a key online business-to-business channel. Now having a diverse community, LinkedIn offers huge marketing opportunities. Tactics range from simple conversations all the way through to direct marketing

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Invoicing would seem like a no-brainer for businesses

Invoicing – 5 ways to get paid

Invoicing would seem like a no-brainer for businesses. But new figures show an alarming number of Australian small businesses are not set up properly for invoicing in a timely fashion which creates a major problem. In an article by AJ Singh, Managing Director, ezyCollect, a survey of over 3500 small businesses revealed that close to one

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https explained

HTTPS Explained

HTTPS (Hypertext Transfer Protocol Secure) secures the connection to the website you are visiting. No doubt you’ve seen this online. Take a look at the address bar in the browser and find the lock icon on the left side. If the lock is closed then the connection is secure. If it’s open or is there

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cyber security tips

7 Cyber Security Tips for Business

Cyber security continues to be a major consideration for businesses who are more and more relying on online activity. It is important you keep all your business and client information secure. If your data is lost or compromised, it can be very difficult or very costly to recover it. The Australian Tax Office (ATO) have

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Online Bookings

Online bookings for local business

Online bookings trend continues. Last year we published an article about the trend of small businesses integrating online bookings into their websites.  Back then there were many options to choose from and now there are even more. Wading through each one to make a choice is difficult and time-consuming. Although many small business operators agree

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Responsive design

Responsive Design Basics

Responsive design for business websites. Mobile device usage continues to grow therefore people are increasing using them to access websites. This means that it’s never been more important to make sure your website is mobile-friendly. Responsive web design is an overall approach to building websites. It encompasses web specification standards and flexible design models. The

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website structure

Structuring Your Website

Why structuring your website and menus is important. Visual structuring your website is, in most cases, presented by the menu of your website. Permalinks and breadcrumbs assist but these are not important for your visitor. Your main navigation menu is crucial. To keeps things orderly and focussed the menu consists of a limited number of top-level items. Ideally,

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social sharing buttons

Social sharing – 3 golden rules

Social sharing is here to stay. Social media platforms will come and go over time. However people are social creatures and love to tell their friends (and in some case families) what they are up to. Social media is great for marketers, but should your business join in the fun? Everyone online knows that social

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Small business late payers

Small Business is Still a Tough Path

A new small business index and report has been launched. It looks at how Australia’s small business landscape of more than two million operators and how they are faring. Not much has improved following an ATO initiative 12 months ago.  The problems of getting paid is still a major concern for business owners. (see ‘Late

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Mobile website design tips

7 Mobile Website Design tips

Mobile website design is crucial for business. The percentage of internet users with mobile devices is at 80% and climbing. So that’s millions of people looking for products and services online with small screens. In order to satisfy potential customers, every business must make their site easy to navigate on mobile devices. Besides being findable

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Blog post structure

Business Blog Guidelines

What should you write for your business blog?  Business Blog publishing essentially needs to be interesting and relevant to your audience but also needs to be well structured and easy to consume. Grabbing attention and ensuring readers get to the end and follow through on your desired action are two goals for all online articles. 

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You need help to keep your website up to date

Website support and why you need it

Website support for your business is important. You’ve invested time and money in establishing your website and everything looks great. Neat, tidy, cool and inviting for visitors to engage with you or buy from you. But that’s just the beginning. The internet is ever-changing and you have to keep pace with it to avoid damage

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Improve social proof via testimonials

7 Social Proof Website Examples

Using feedback from your existing customers Social proof from your current customers helps when potential customers are researching you online. They’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let

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Facebook Search

5 Things to Help Facebook Search Find Your Biz

How to make sure you’re found on Facebook search. Heard about Facebook Search? It’s true that Google reigns supreme with over 95% of the online search market. However social media giant, Facebook are actively making changes to grab their slice of the action. Yet despite the potential, Facebook hadn’t in recent years been able to effectively

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Mature Age Workers Great Investment

Mature Age Investment

Mature Age Investment in Human Capital In this post about SMEs employing mature age staff we highlight an excellent article from Inside Small Business.  The article was originally written by Margaret Paton, Journalist/Copywriter, Communications: Keeping It Real.  Taking on a mature-aged workers can mean reaping benefits. Knowledge and experience Hire a worker aged 50 + and you’ll tap

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Electronic systems

Protecting Honest Businesses – ATO

Electronic systems are in-favour with the Australia Taxation Office (ATO).  They know that most business owners are honest and that running a business can be difficult. So they are looking at industry-wide patterns so they can see who may need assistance. The ATO say that, unfortunately, there are businesses that operate in the cash and hidden

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Save time and answer questions before they are asked

5 Ways to Save Time With FAQs

Save Time Spent Answering the Same Old Questions. Save time you and your team spend handling everyday enquiries from existing potential customers. We suggest to business operators that they implement a good FAQ page on their websites.  It can be a very powerful tool. In addition to helping establish your expertise, it can boost your

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Online business isn't always easy

Online business isn’t always simple

The following online business article is an excerpt from a recent post by Akiva Szental, Co-Founder, Ozen.  It was published on the Inside Small Business site which I highly recommend.  Akiva outlines some great points for any business operator who is considering the big step of taking their business online. From the outside, starting an online

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Responsive Website

Responsive Website – What It Is, Why You Need It

Everyone expects a responsive website whenever they are online. A ‘responsive website’ is one that delivers the visitor a pleasant visual and functional experience regardless of whether they are using a desktop, laptop, tablet or modern mobile phone.  Any web designer worth hiring has the knowledge, skills and tools to produce a fully functional site

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5 Focus Points to Grow Business in Any Market

5 Focus Points to Grow Business in Any Market

5 Essential Focus Points To Grow Business In Any Market Small business owners can’t change the macroeconomic market conditions in any given period.  However, there are ways to not just survive but thrive even in downmarket times.  Financial crises come and go and the geo-political landscape may look disturbing but local businesses continue to serve

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Cybercrime Awareness

Cybercrime Awareness in Small Business

NSW Small Business Commissioner research SME attitudes and views of cybercrime awareness. The purpose was to better inform stakeholders of cyber crime awareness amongst small to medium-sized business owners in NSW.  While the report only included businesses based in NSW the findings probably exist with enterprises in all states of Australia. What is cybercrime? Cybercrime

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On-page SEO with Yoast

Leave your SEO to Yoast

On-page SEO – Why we use Yoast on all our client websites. From time to time we like to provide a peek behind the curtain in our web development shop by shining a light on the tools we use to build great websites for small businesses. We generally use WordPress for various reasons including how

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Google My Business

Google My Business

Google My Business is Here and it’s free ! Anyone in business selling products or services have probably tried many ways to attract traffic to their websites.  This includes via hits from the various search engines. ‘Page Rank’ particularly from the Google algorithm are impacted by various paid strategies.  These include Pay Per Click (PPC) campaigns

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Brand Logo trends 2017

Brand Logo Ideas for 2017

Your logo is a key asset for your business. They may only take up a small piece of your online real estate but your logo plays a big role in your business. The team over at Wix.com have put together a great article that outlines the main considerations and goals for online branding. The main

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Website Annoyances

5 Things That Annoy Site Visitors

Website Annoyances Solved with the Right Booking Engine. Keeping visitors on your hotel website can be challenging, but it is an important part of your business. The more difficult it is to navigate your website, the less likely potential guests are to complete their bookings. – Jeff Hamilton from RoomKeyPMS RoomKeyPMS is cloud-powered software that

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Integrate Reservations on Accommodation Websites

Motel Bookings 6 Website Must Haves

Motel and B&B Website Must Haves. Accommodation providers need an effective customer-facing site.  The overall look of the site needs to be professional and inviting by using modern fonts and top-quality images to encourage site visitors to stay on your page and make a reservation. While it’s tempting to start a blog, it is time-consuming for you and

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Shakespeare and SEO

SEO for Shakespeare

Wherefore art thou Romeo? If Shakespeare had a website and wanted people to find his works he, like all of us online business-people would have to understand Search Engine Optimisation (SEO). At the heart of being found online is ‘Keyword research’ which is a catchall term for the activities you undertake to create a good

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Video for your website

2 Options for Serving Video Content

It’s no surprise that video content is continuing to grow in popularity. The YouTube video platform is the second most used search engine after Google. Creating video content and publishing it on YouTube will assist your website to gain traction with your target audience.  Here are two ways to integrate video on your site so let’s

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