Small Business News and Articles


Effective testimonial tactics

Social proof  builds business and authentic testimonial feedback is how to get it. Have you ever landed on a page and been presented with comments from random people about how good the website products or services are?  Sure you have – ‘testimonials’ are as ubiquitous today as search boxes and pop-ups but can they be

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what now

Time to review your website content?

Getting the content mix right from day one on a business website is extremely difficult. It’s not worth waiting to make things perfect straight away, so get started with what you have and prepare to make strategic changes over time.

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ofice with message on whiteboard

Get your .au or not – what’s the risk?

The Australian Cyber Security Centre (ACSC) has raised an alert on changing website domain names that simply end in ” .au ” rather than the traditional etc, as the new option has created another avenue for cybercriminals to conduct fraudulent cyber activities. Since 24 March 2022, anyone with a local connection to Australia (including businesses, associations and

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General Data Protection Regulation

GDPR for Australian businesses

The accommodation industry is being increasingly targeted by acts of cybercrime. Why are hotels being targeted? One reason is they store and process incredibly high volumes of guest information and credit card details. To safeguard this data, hotels need to invest in robust digital security that complies with the new General Data Protection Regulation (GDPR).

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Contact page considerations

Most business websites have a goal of generating leads from potential customers. So it makes sense to create a frictionless path so they can do so via the method that suits them best.

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fingers pointing to laptop

5 Tips for better website Privacy policies

Why should you care about having a Privacy Policy on your website?
Having a Privacy Policy is very beneficial – it can help you comply with privacy laws, thereby helping you avoid privacy-related fines and lawsuits, and it can help you should your customers that you care about their privacy.

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Focus on your Footer

Your business website Footer section may not be as eye-catching as your Header, but it deserves careful attention for a range of reasons. Zoe Tame from Elementor writes that “Footers of the past were dumping grounds for miscellaneous links, but a solid footer is a gateway to further engagement. It can tell a brand’s story,

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You need help to keep your website up to date

Website support and why you need it

Website support for your business is important. You’ve invested time and money in establishing your website and everything looks great. Neat, tidy, cool and inviting for visitors to engage with you or buy from you. But that’s just the beginning. The internet is ever-changing and you have to keep pace with it to avoid damage

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Mobile website design tips

7 Mobile Website Design tips

Mobile website design is crucial for business. The percentage of internet users with mobile devices is at 80% and climbing. So that’s millions of people looking for products and services online with small screens. In order to satisfy potential customers, every business must make their site easy to navigate on mobile devices. Besides being findable

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wordpress birthday candles

Blowing out the candles – WordPress turns 18

Since 2003, WordPress has been instrumental in making publishing software accessible to those with no coding experience. Today it does the same for e-commerce, facilitating billions of dollars in sales for businesses and independent stores. The COVID-19 pandemic created many opportunities for businesses to succeed as traditional brick-and-mortar businesses were forced to close their doors.

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nbn website feature

Project feature: nbn Digital Capability Tool

The team at The Evolved Group approached us to build a website on behalf of one of their major clients: nbn co, for whom they had already build a smart survey application. In an increasingly digital world, being able to communicate online with friends and family, operate a device and store data safely and securely

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2 women using a laptop

Why top-level navigation choices are important

Getting the main navigation menu right is crucial for all websites. To keep things orderly and focussed, the menu should consists of a limited number of top-level items. Second-level, or submenu items can provide quick access for additional content. Business site owners with many product and/or service offerings are tempted to fit everything in but that should be resisted.

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cyber security tips

7 Cyber Security Tips for Business

Cyber security continues to be a major consideration for businesses who are more and more relying on online activity. It is important you keep all your business and client information secure. If your data is lost or compromised, it can be very difficult or very costly to recover it.

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computer desk setup

Domain names and Web Hosting explained

One of the most common questions we get is about domain names and web hosting and what the difference is. Business people starting out in the online world can’t be expected to know everything so hopefully this guide helps with getting a basic understanding. 1 What is a Domain Name? A domain name is the

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a child with a hearing disability interacting with a computer

Website accessibility principles and tips

Over 5% of the world’s population, according to the World Health Organisation has some form of disability. This makes it difficult for them to access online content. To avoid unintentionally excluding anyone from accessing the websites we build we keep various key principles in mind when building pages. Our web page builder-of-choice is Elementor, and

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3 design choices

WordPress, Wix or Squarespace – which one’s best?

It’s the perennial question for business people looking to get their organisation online – why do you choose WordPress? As a professional website builder, I’m biased. I like to continue to be involved with business partners in supporting and updating their websites all year round. If this ongoing maintenance is not done, sites become outdated,

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mobile phone with social media apps

Social sharing update

Social sharing is still a thing. Social media platforms will come and go over time. However, people are social creatures and love to tell ‘friends’ what they are up to. Social media is great for marketers, but should your business join in the fun? Everyone online knows that social media has maintained its popularity despite

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Negative Reviews

Negative Review Response Plan

Getting a negative review need not be the end of the world. Online customer reviews are very important for local businesses. Reviews display what other people, your customers, think of your product or services. If you respond to reviews, you show potential customers that you care about their opinion. It also makes your business stand out

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Just Pack What You Need

Questions to ask about your website

Imagine it’s holiday time and you are off on a family road trip. There’s 3 of you with stuff to pack and limited space in the trunk of the car. It won’t all fit so something’s gotta give. It might end up being a compromise with the family, but with a business website it’s essential

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freshen your content

Freshen Your Content

5 Tips to Freshen Your Content Everyone gets lazy from time to time but adopting a ‘set-and-forget’ method for your website’s homepage is a recipe for poor performance. Enticing visitors back to your site should be a key conversion goal so make sure you keep your content fresh. Tips for keeping it fresh on your

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Open For Business

Sell Global – 7 Benefits of e-Commerce for Local Business

Think local – sell global To sell global, local businesses need a well-designed website so they can benefit from potentially lucrative new markets.  There is a massive amount of at-your-fingertips information to show how easy it is to go online.  Ever improving software applications make it easier than ever to construct your own e-commerce solution

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front door of house

Everyone Sees My Homepage Don’t They?

No – don’t expect everyone to see your front door homepage first (if at all). Search engines index all your pages independently, which means that if a keyword entered by a user matches to one of your sub-pages they will go directly to that page. This should be a good thing as your sub-page should

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Cashflow tips for festive season

Cashflow after Christmas

Cashflow after the festive season can be a killer. Regardless of your business having a pre-Christmas sales bonanza – cashflow is a major difficulty at a time when everyone else is enjoying a wonderful time of the year. Usually, as consumers get into the festive spending spirit, it’s a profitable time for retail businesses. Some retailers

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Click Through Rate

How to get better organic click-through rates

Everyone knows that Search Engine Optimisation (SEO) is important. And many believe that the only way to get potential customers to click on their listing is via paid advertising. While this certainly can improve the ranking on search results pages, there are things you can do to improve your chances of being clicked.  While SEO

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accessible tourism

Accessible Tourism

Helping your visitors know your venue is suitable for them. Accessible or Inclusive tourism encompasses a range of concepts and terms relating to ideas that tourism should be accessible to all. There are several terms in general use including accessible tourism, adapted tourism, Tourism for All, Barrier Free Tourism (BFT), Easy Access Tourism and Universal Tourism.

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B&B website direct bookings

Bed and Breakfast websites Part 2

Towards more direct bookings In this second post about Bed & Breakfast websites we’ll look at a strategy to land direct bookings from your website. Currently, the travel and accommodation landscape is being hijacked by multinational Online Travel Agencies. Not being registered with the OTA’s can significantly reduce the visibility of a B&B in a

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Bed and Breakfast

Bed and Breakfast websites: Part 1

So, you are running a B&B There are a multitude of reasons why you might decide to buy an existing Bed & Breakfast business or start your own from scratch. Assuming you do all the required due diligence regarding location, market segment, seasonality factors, prevailing and predicted economic landscape and 101 more things – you

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email marketing for startups

Key Email Tactics for Startups

As more and more entrepreneurs are pursuing new-business-related opportunities globally, your startup needs a competitive advantage. Strategic planning gives your business the competitive edge you need. This includes the adoption of various tactics. which includes email marketing for your startup. A well-designed and targetted email newsletter campaign is a cost-effective way for startups to increase sales

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linkedin marketing guide

LinkedIn Marketing

 LinkedIn is a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network

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https explained

HTTPS Explained

HTTPS (Hypertext Transfer Protocol Secure) secures the connection to the website you are visiting. No doubt you’ve seen this online. Take a look at the address bar in the browser and find the lock icon on the left side. If the lock is closed then the connection is secure. If it’s open or is there

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cold email analysis

Cold outreach email study

Sending ‘cold’ emails to prospective clients has a bad reputation. Mainly because of the sheer volume of such marketing attempts and also because of poor execution. It’s therefore understandable that we are reluctant to contribute to the noise but it can be a powerful tool when executed effectively. Getting cold email outreach right. The ultimate

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logo design

Logo Design

Recently, I was asked by a client about logo design. With plenty of  ‘logo design’ tools online, people are often tempted to take a DIY approach in order to save some money. My response to the client was that I recommend engaging a specialist Graphic Designer for something as important as a company logo. While

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derwent valley tasmania

Project feature: Derwent Valley Tasmania

The locals know that the Derwent Valley is Tasmania’s best kept secret. It is their secret. Their secret, perfect piece of the world. Perfectly, sublimely beautiful. Pristine. Vast, with warm pockets of civilisation. Since its earliest history, the Derwent Valley has always been a favourite destination for Tasmanians, first for the indigenous peoples and later

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customer reviews and why you need them

Customer Reviews and why you need them

Today’s consumers are increasingly relying on reviews to make decisions about the products and services they are thinking about purchasing. Local business owners are aware that positive online reviews are great for their business but perhaps not the extent. 92% of consumers rely on reviews when making a local buying decision. 88% of buyers trust

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Neighbourhood Watch Tasmania

Project feature: Neighbourhood Watch Tasmania

Neighbourhood Watch Tasmania website refresh. The board of the Neighbourhood Watch Tasmania organisation responded very positively to our approach in late 2018 when we suggested their existing online presence could use a renovation. The site hadn’t been updated for many years, and while there were lots of essential information available it wasn’t presented in a

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ecommerce options australia

eCommerce Options in Australia

It’s true that Australia and the wider Asia-Pacific region has witnessed an online buying boom over the last ten years. By population, the region which includes China, India, Japan and Indonesia has the largest global online market and although smaller by population, the Australian eCommerce market has shown remarkable growth and is currently a top-ten

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2019 web trends

What visual delights can we expect this year? With 2018 now behind us I thought it would be interesting to look forward to what types of website styles and functionalities we can expect to see in 2019. To achieve this I’ve researched a few of the main web-design-centric websites from around the world to come

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prepare for gutengberg

Gutenberg: a major WordPress change

Over 30% of websites on the internet are powered by WordPress and something big is coming. If you are a WordPress user and aren’t already aware, a new ‘editor’ interface, called Gutenberg, will replace the current visual editor that people have become accustomed to. As this new feature will become the new standard, WordPress has been encouraging

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keyword mistakes to avoi

Keyword mistakes to avoid

Keyword mistakes can be avoided with a bit of knowledge Getting your website found online continues to be a major challenge for businesses. Search Engine Optimisation is a dark-art and most people either don’t have the time or the interest to do it right. Constantly changing algorithms add to the frustration but there are some golden

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Google My Business

4 Steps to Google My Business

Google My Business explained. Anyone in business selling products or services have probably tried many ways to attract traffic to their websites.  This includes via hits from the various search engines. ‘Page Rank’ particularly from the Google algorithm are impacted by various paid strategies.  These include Pay Per Click (PPC) campaigns and social media campaigns via

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Who is your audience?

Focus your website

Why is it so important to focus your website? All business websites need to stand out from the crowd. Whether you do it yourself or engage a professional web designer there are some golden rules to consider. Building a website is fraught with traps if you don’t do enough pre-planning. A major aspect of getting

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Website trends for 2018

Website trends for 2018

We’ve hit 2018, the internet keeps moving and the designs for websites of all kinds will evolve again this year. While most small businesses don’t need their sites to be on the bleeding edge of design it is a good time to take a look at what the expected trends are for 2018. More video

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ATO support for small business

ATO Support Resources

I’m from the Tax office and I’m here to help. While not always a statement met with confidence, small business operators can benefit from the assistance the team from the Australian Taxation Office (ATO) have on offer. Do you want to learn more about tax basics, good record-keeping and employer essentials? Would you like to

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Customer questions

Using Customer Questions

There’s a range of benefits of asking your customers questions. For example, you can use feedback to further improve your customer experience and product development. But you can also ask your customers questions online and monitor their feedback, to improve your lead generation. Google launched a Questions & Answers feature that integrates with Google My Business.

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Social media marketing

Social Media Marketing Tactics

Businesses with a social media marketing plan get a big head start. 1. Join your professional peers on LinkedIn. Social media marketing over time has seen LinkedIn become a key online business-to-business channel. Now having a diverse community, LinkedIn offers huge marketing opportunities. Tactics range from simple conversations all the way through to direct marketing

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Invoicing would seem like a no-brainer for businesses

Invoicing – 5 ways to get paid

Invoicing would seem like a no-brainer for businesses. But new figures show an alarming number of Australian small businesses are not set up properly for invoicing in a timely fashion which creates a major problem. In an article by AJ Singh, Managing Director, ezyCollect, a survey of over 3500 small businesses revealed that close to one

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Responsive design

Responsive Design Basics

Responsive design for business websites. Mobile device usage continues to grow therefore people are increasing using them to access websites. This means that it’s never been more important to make sure your website is mobile-friendly. Responsive web design is an overall approach to building websites. It encompasses web specification standards and flexible design models. The

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website structure

Structuring Your Website

Why structuring your website and menus is important. Visual structuring your website is, in most cases, presented by the menu of your website. Permalinks and breadcrumbs assist but these are not important for your visitor. Your main navigation menu is crucial. To keep things orderly and focussed the menu consists of a limited number of top-level items. Ideally,

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