Small Business News and Articles

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brand recognition

Brand Recognition

Social media has the potential to help build brand recognition. It also amplifies word-of-mouth advertising for your business. Both important pieces that can help sales, especially in a local environment. Sue Cockburn wrote recently about this on SocialMediaToday.com “Reaching your target audience requires more than setting up your business profile on a few choice social networks.

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bookings-part1

How To – Online Bookings Part1

Online Bookings Part 1 – Setting Up Appointment Types For the purpose of this series, we’ll use a business owner who works independently. She needs to set up her Acuity Scheduling page with her hours of availability, appointment types, forms, packages, payment, the whole box-and-dice. We’ll walk through how all of this is accomplished using screenshots

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ecommerce 2106

e-Commerce Outlook

With more than 1.2 billion digital buyers worldwide in 2015, online shopping is a growing trend no business should ignore.  Matt Duo has written a comprehensive article on codeable.io that outlines a range on considerations, options and advice about what you need to consider before deciding to jump into e-commerce on your site. A summary

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website images

Ensure Your Images Suit your Purpose

Ensure Your Images Suit your Purpose The use or imagery adds information along with interest and should convey to the site visitor an overall feeling that they are in the right place for what they are seeking to achieve.  You have no doubt spent a considerable amount of effort, time and perhaps money to attract

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towards mobility

Towards Mobility

The Internet is abuzz with facts and figures purporting that the world is moving inexorably towards mobility.  So what is the real story? Well if you believe Google’s mobile path to purchase report which surveyed 950 consumers in the USA across 9 different verticals then the statement is true. The study included Apparel & Beauty, Restaurants, Food &

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Call to Action

7 Call To Action Goals

A call to action (CTA) on a webpage is intended to coax a click.   Common examples of CTA are: buttons banners text Once clicked, the code behind the element starts moving the clicker down a (hopefully) carefully constructed conversion funnel so that it results in the completion of the intended action.   The premise of

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distraction

8 Things that Distract Your Site Visitors

Are elements on the page distracting from your conversion goal? 8 things that distract site visitors Auto-playing videos or audio. Don’t make your site visitor’s first action to mute or worse still hit the back arrow. Let them be in control of what plays and when. Pop-ups done wrong – timing is everything so don’t

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watch your text limits

Watch Your Text Limits

Question – Am I asking my site visitors to churn through too much text? There are two key considerations that need to be balanced when finalising the textual content on your webpage. The first is to provide appropriate information for your site visitor and the second is to ensure that the search engines are kept

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colour palette

Top 10 Website Colour Selection Tips

Have you thought about how to use colour on your site? Before you decide on the visual style for your website take some time to review how some of the most popular sites are currently using imagery and the other key visual element of colour. Big companies spend a load of cash on market research

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Navigation No No's

Navigation ‘No-No’s’

Navigation ‘No-No’s’ – Presenting site visitors with an effective navigation menu instantly provides them with a guide to the type of content they can expect. Generally they see a Blog, Shop or Products page, About Us, Contact mechanism, perhaps a Search facility and others depending on the type of site. These are all standard navigation

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accessibility

How is Accessibility Testing calculated?

Accessibility refers to how accessible a website is to people, particularly those with disabilities or non-standard browsers (such as mobile phones). This includes people with visual impairment such as colour blindness, long sightedness or blindness), learning difficulties and an inability to use a mouse or keyboard. As an example of what testing engines use to assess

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know your audience

Who Have You Designed Your Website For?

Know your Audience. Building a website is a very personal thing and that means there are many traps you can fall into. A couple of potential problems are either developing the site for yourself or perhaps even worse is to develop it for everybody.  Who have you designed your site for? The most important consideration

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