Using feedback from your existing customers
Social proof from your current customers helps when potential customers are researching you online. They’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
So what is a Testimonial?
In promotion and of advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens. Whereas the word “endorsement” usually applies to pitches by celebrities. Source: Wikipedia.
Hubspot writer Lindsay Kolowich has put together a great list of 11 websites that approached the task in different ways. Read Lindsay’s full article.
Your testimonial page serves as a platform to show off how others have benefited from your product or service. This makes it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you are trying to rank for.
Examples of Social Proof Tactics
- Customer stories using real names, business name and position.
- Customer quotes – short single sentence feedback on the level of service received.
- Video testimonials – real people shown on short clips explaining their experiences.
- Video testimonials with backlinks – advertising of sorts with links to the customer’s Facebook and business websites.
- Large quoting of number of customers – mostly used by big business eg. “Over 10,000 customers worldwide”.
- Success stories – longer format where customers provide full report on the process and outcomes of their business interaction.
- Visuals only – screenshots of completed work where applicable. Often used by creative agencies wanting to showcase their design work.
Still confused? Contact us now for a review of your current business website and we’ll provide you with a 5 point plan to elevate your online strategy.