As more and more entrepreneurs are pursuing new-business-related opportunities globally, your startup needs a competitive advantage. Strategic planning gives your business the competitive edge you need. This includes the adoption of various tactics. which includes email marketing for your startup.
A well-designed and targetted email newsletter campaign is a cost-effective way for startups to increase sales and revenue. Today we’ll discuss how email marketing for startups is both an inexpensive and invaluable step you can take for your business.
While email marketing is important for startups and small businesses, it’s a must for all startups in order to scale quickly. Email marketing will grow your list of interested people and raving fans. It’s true that word-of-mouth leads are technically more valuable. This is because the evidence of trust has been provided by someone you have already served. However, you can’t rely on personal references alone in order to scale quickly.
Startups versus small businesses. Most startups seek extreme growth and fast. They target a mass audience and rely on investors funding. Small businesses pursue smaller scale but steady growth and appeal to niche audiences. Internal funding is the norm and often startup-like enterprises are commenced while the principal(s) are still in full-time employment. This poses a real conflict as there are only 24 hours in a day and serving two masters is hard.
So where does your business fit? Software companies or Software-as-a-Service (SaaS) businesses that want to scale and ultimately sell to a larger player are considered to be startups. Conversely, the small business category is made up of B2B operations, bricks and mortar shops or online stores selling to the public.
Whatever your business, email marketing can help.