In 2017 a loose collective of Tourism Operators, who are passionate about their Valley, decided that the time was right to promote the Derwent Valley Tasmania brand. The initial small group initiative was to establish a Derwent Valley Tasmania Facebook page.

This initiative quickly grew into a true grass-roots movement to promote the Derwent Valley for what it is: Tasmania's most scenically beautiful valley, Tasmania's premier wine and gourmet food bowl, Tasmania's adventure hub, custodian of some of Tasmania's earliest history, and home to many of Tasmania's best accommodation, experiential and lifestyle opportunities.

The Approach

WordPress was the obvious platform for the project as it accommodates a promotional blog and social media sharing integration. The team already had a good website but decided the time was right for a major upgrade

The local tourism group already had a MailChimp account so we quickly integrated contact forms that automatically added people interested in visiting the Derwent Valley to an email lists for notifications and future follow up campaigns.

The Result

Derwent Valley Tasmania now has a modern-looking website that showcases the members businesses for potential visitors to Explore / Stay and Taste all the great things available in this beautiful part of Australia.

Visit the Derwent Valley Tasmania site.