Project feature: TalentIdentify

Talent Identify

TalentIdentify are a Melbourne-based business that provides businesses seeking to understand their workforces with the intelligence they need to develop talent, build better performing teams, and drive a more effective culture.

The software takes individuals through an in-depth set of questions and delivers a smartly formatted report. Talentidentify combines four types of analytics into one to easily identify and analyse these connected aspects of workforce functioning:

  • behavioural traits
  • values and motivators
  • disruptors and obstacles
  • cultural intelligence

The Brief

The team at TalentIdentify already had a website where they were offering their product, but having just recently completed a re-branding and introduced a portal for corporate accounts, the time was right for an online refresh. The requirements were to build a brand new website that worked beautifully across all screen sizes and all browsers. Other must-haves included:

  • e-Commerce capacity to sell a single TalentIdentify report (for individuals)
  • product presentation with link to request a demo.
  • webform integration with existing HubSpot account.
  • creation of blog for ongoing article publication.
  • dynamic team member profiles.
  • client testimonial set.
  • frequently asked questions knowledge base.
  • privacy policy and terms of service information.

The Approach

TalentIdentify provided clear guidelines about their colour palette and provided excellent branding assets that were created by a professional graphic designer. We created a WordPress CMS site based on their hosting platform and built a full set of pages as per the brief.

We used HubSpot scripts to connect website forms and buttons to their account to ensure that leads were automatically saved to their Customer Relationship Management system. The e-Commerce feature was enabled via re-using a pre-existing code block powered by the Stripe payment gateway. Elementor page builder powers all the pages including the formatted blog page, FAQ set, testimonial block and the team profiles on the ‘About’ page.

The Result

TalentIdentify now have a professional-looking website that enhances their branding, supports their sales process, establishes them as an authority in their market and provides easy to consume information about them and their product. The team intends to continue adding regular blog posts to provide relevant and interesting information about their industry in order to grow their business and increase their revenue. It was a pleasure partnering with the team at TalentIdentify.

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