Startup Business Marketing

Project feature: Scalene Group

Scalene Group is a Melbourne-based company that enables retailers worldwide to use analytics for profit growth. They have deep retail experience and data analytics expertise that is highly sought after. Among their product and service offerings are: Space Management Space measurement and data management Optimisation of store space allocations Space management process design Network evaluation

Keyword mistakes to avoid

Keyword mistakes can be avoided with a bit of knowledge Getting your website found online continues to be a major challenge for businesses. Search Engine Optimisation is a dark-art and most people either don’t have the time or the interest to do it right. Constantly changing algorithms add to the frustration but there are some golden

Focus your website

Why is it so important to focus your website? All business websites need to stand out from the crowd. Whether you do it yourself or engage a professional web designer there are some golden rules to consider. Building a website is fraught with traps if you don’t do enough pre-planning. A major aspect of getting

Project feature: Customised Supplements

Customised Supplements is a personalised nutrition business, underpinned by a network of progressive health professionals in the areas of nutrition, dietetics, naturopathy, pharmaceutical chemistry and nutrition-orientated scientific research. They believe that every individual is special, unique and dynamic. In order for every person to realise health benefits from nutritional supplementation, they wanted to provide an

Social Media Marketing Tactics

Businesses with a social media marketing plan get a big head start. 1. Join your professional peers on LinkedIn. Social media marketing over time has seen LinkedIn become a key online business-to-business channel. Now having a diverse community, LinkedIn offers huge marketing opportunities. Tactics range from simple conversations all the way through to direct marketing

HTTPS Explained

HTTPS (Hypertext Transfer Protocol Secure) secures the connection to the website you are visiting. No doubt you’ve seen this online. Take a look at the address bar in the browser and find the lock icon on the left side. If the lock is closed then the connection is secure. If it’s open or is there

5 Things to Help Facebook Search Find Your Biz

How to make sure you’re found on Facebook search. Heard about Facebook Search? It’s true that Google reigns supreme with over 95% of the online search market. However social media giant, Facebook are actively making changes to grab their slice of the action. Yet despite the potential, Facebook hadn’t in recent years been able to effectively

Sell Global – 7 Benefits of e-Commerce for Local Business

Think local – sell global To sell global, local businesses need a well-designed website so they can benefit from potentially lucrative new markets.  There is a massive amount of at-your-fingertips information to show how easy it is to go online.  Ever improving software applications make it easier than ever to construct your own e-commerce solution

5 Ways to Save Time With FAQs

Save Time Spent Answering the Same Old Questions. Save time you and your team spend handling everyday enquiries from existing potential customers. We suggest to business operators that they implement a good FAQ page on their websites.  It can be a very powerful tool. In addition to helping establish your expertise, it can boost your

Online business isn’t always simple

The following online business article is an excerpt from a recent post by Akiva Szental, Co-Founder, Ozen.  It was published on the Inside Small Business site which I highly recommend.  Akiva outlines some great points for any business operator who is considering the big step of taking their business online. From the outside, starting an online

Every Website Should Have a Blog Right?

Should every website have a blog? Well maybe not if the time, effort and expense put into it fails to result in meeting your website goals.  The chances that your blog will stand out from the rest is unlikely but that alone doesn’t mean you should decide against blogging. Personal blogs are one thing but

Hiring your Customer Service Team

Don’t just trust your gut when hiring. If you are like most managers you probably just trust your gut-feeling when interviewing candidates for positions with your company.  The quality of your customer service team is key to retaining clients, up-selling and managing your reputation so you really need to hire the best people. If you

Towards Mobility

The Internet is abuzz with facts and figures purporting that the world is moving inexorably towards mobility.  So what is the real story? Well if you believe Google’s mobile path to purchase report which surveyed 950 consumers in the USA across 9 different verticals then the statement is true. The study included Apparel & Beauty, Restaurants, Food &

7 Call To Action Goals

A call to action (CTA) on a webpage is intended to coax a click.   Common examples of CTA are: buttons banners text Once clicked, the code behind the element starts moving the clicker down a (hopefully) carefully constructed conversion funnel so that it results in the completion of the intended action.   The premise of

Who Have You Designed Your Website For?

Know your Audience. Building a website is a very personal thing and that means there are many traps you can fall into. A couple of potential problems are either developing the site for yourself or perhaps even worse is to develop it for everybody.  Who have you designed your site for? The most important consideration

Things to consider when marketing your startup business include device mobility factors, SEO considerations, content, and customer feedback.

On this page you’ll see hints and tips and guides on what you need to have in place when you are building a new website.

Andrew